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Friday, November 4, 2011

Freelance Writer Hones Copywriting Skills on Etsy

This freelance writer of 2 1/2 years has been honing her copywriting skills on Etsy.  I should say more specifically that I have honed my skills on my online shop's web page found at Etsy.com.

When someone says starting a business involves hours of work, then I have to agree completely.  One of the most important skills that I have needed to muster, in order to develop my shop's website more fully, has been that of copywriter. 

It has been fun, exhausting, challenging, competitive and mind sharpening to say the least!  I currently have 124 items for sale on Wilkes Vintage Finds.  I have sold 61 items to date.

It has taken me hours of researching, copywriting, and editing to develop a web page for each of the items currently for sale.

I have found with time that whatever information that I include on a listing often needs to be updated.  I will reassess the measurements or quality of the photos in order that my customers can get a clearer understanding of the size, weight, color, wear and tear regarding a particular item for sale.

These hours have come and gone.  However, I have grown in knowledge as a freelance writer and as a copywriter.  The better a listing is written as far as description, history, value, dimensions, etc., then  hopefully the more an item will attract a potential customer.

It is important to be accurate.  It also is very important to be honest in one's assessment of an item's condition.  There are certain terminologies that pertain to various items whether scientific, literary, NASCAR related, vintage jewelry or the Carte de Visites Photographs that I have for sale on my shop.

I will discuss more about the importance of copywriting for an Etsy shop in my next post.

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Wilkesboro, NC, United States
My interest with writing began by composing poems about nature in my childhood. I also co-wrote a play in my 4th grade class when I lived in New Rochelle, NY. It generated enough positive feedback that my class put on the play in the school auditorium. I was fortunate to have a lead part. After my high school graduation, I entered the working world. For over 30 years I have been steadily gaining writing, editing and digital publishing skills. I began by composing letters and emails to company clients. I contributed to articles written for The Commuters Register based in Windsor, CT. Since 2009, I have added social media, digital publishing and blogging here in Wilkesboro, NC. Since 2010, I write ad copy for the listing descriptions for each of my 3 Internet shops open at Etsy.com. In 2012, I entered a poem about my dog Red in the World Poetry Contest. The poem was chosen for publication. I have written articles for the Winston-Salem Frugal Living Examiner and Hub Pages. In 2012, I acquired The Wilkes Gazette digital newspaper that was renamed the Wilkes County Gazette in 2014. I write under both my own name and my pen name, Jeanne Armonk.

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